Dümmen Orange takes over all marketing and sales activities of Florexpo Europe starting week 14 of this year. From that point, all standing and future orders will be taken over by Dümmen Orange.
With this acquisition, Dümmen Orange adds substantial strength to its position in the European perennial market.
Florexpo Europe managing director Eugenia Figueres Altmann said: "Over the years, we have worked very closely with our customers and breeders. Over time, strong partnerships with very close ties evolved. We are therefore very pleased that – in our conversations – Dümmen Orange has shown a lot of respect for the relationships we built with customers and breeders.
"I am certain that this move will benefit all stakeholders, especially with the strong supply chain that Dümmen Orange offers. We are also thankful to see that our heritage will carry forward within Dümmen Orange."
Dümmen Orange managing director Thomas Bousart said: "Florexpo has built a good assortment, an outstanding sales and breeder network on top of a professional team of employees. We have a lot of respect for this rich heritage of the family business. Florexpo Europe fits the family-based heritage of Dümmen Orange well. We will do everything in our powers to make the customers feel at home with Dümmen Orange as they did with Florexpo Europe."
Florexpo Europe is the direct and exclusive sales office of the Florexpo programme for the European market, located in Madrid, Spain.
Dümmen Orange turnover in 2015 was approximately €182 million. The company employs more than 6,000 people worldwide.