Hobaho, specialising in auction, brokerage and breeding of flower bulbs, has joined Dümmen Orange. Dümmen Orange is taking over all shares form Royal FloraHolland. This is in line with the strategy of Hobaho and Dümmen Orange to grow and innovate within the bulb and tuber market, say the companies.
Important crops in the Hobaho assortment are tulip, lily, hyacinth, calla, daffodil and a selection of miscellaneous flower bulbs. Several research initiatives have been set up to speed up the developments of new varieties and also apply predictive breeding around resistance and traits by combining new and traditional technologies. By combining the knowledge, experience and investment capabilities these initiatives will be accelerated.
Foeke Gardenier, managing director of Hobaho said: "This takeover is not only a major opportunity for all our business units to realize our strategic goals but also for our customers as it will have a positive impact in realizing the license to produce and speeding up predictive breeding."
Lucas Vos, Royal FloraHolland chief executive said: "Based on our 2020 strategy it is a logic step to sell our share in Hobaho. This is also good for the development of both companies and this will bring our industry opportunities and create better products."
Biense Visser, Dümmen Orange chief executive said: "Dümmen Orange welcomes its new colleagues and is proud that Hobaho will further expand the activities of Dümmen Orange into a new segment of floricultural market. This allows Dümmen Orange to better serve more customers. This will not have any consequences for employees and the current process within the business units will be maintained."
Plants for Europe owner Graham Spencer said: "This fills a gap in the Dummen portfolio - bulbs. It also strengthens their position in the supply of plants to cut flower growers."