Angie Coombs has been appointed as general manager of Prince Charles' retail nursery in Lostwithiel, Cornwall.
"I am looking to improve the site for customers by developing new retail and catering facilities," Coombs said.
"We are still in the planning stages but whatever we develop here will be in keeping with our site. It's on a sloping hillside, looking across the River Fowey valley to Restormel Castle, so it has to fit in aesthetically with the area."
She added: "We hope to get started early next year. We will stock local produce and some gifts but our main aim is to supply the serious gardener.
"My background is in marketing, not horticulture, but there's a strong horticultural manager here who will continue to drive that side."
Coombs joins from food and drink marketing organisation Taste of the West, and previously worked as operations manager at the National Trust for eight years, developing retail and catering facilities.
The Duchy of Cornwall nursery stocks more than 4,000 varieties of plants and trees, specialising in fuchsias, camellias and magnolias.
- See interview, p17.