Doff relaunches garden care with low price promise

Doff Portland has launched  more than 100 products, including 11 new ones, complete with a price promise as part of its 65th anniversary celebrations.


Doff, which produces domestic garden care and control products for manufacturing and retail customers and also under its own brand, said the products "promise to be the most competitively priced premium range on the market".

Sales and marketing director Peter Woolley said prices are often 20 per cent below competitors: "This is our best offer ever and it comes with a promise to maintain a significant price differential below premium competitors."

Woolley, who has worked at William Sinclair Horticulture and Westland, added: "Our products are at the premium end of the market, and we never compromise on that."

The 11 new products include organic seaweed plant food, concentrated pelleted chicken manure, biodegradable ready-to-use fast acting weedkiller, slug pellets suitable for organic gardens, ant bait stations, a pre-baited rat station and cat repellent.

"A combination of top quality products in modern, attractive packaging but offering a significant price discount is a powerful offer.  In many areas the differential will be up to 20% and that is going to be highly attractive to garden centre buyers and gardeners, particularly as the impact of the national spending review begins to bite" says Peter.

"Garden centre buyers are looking for quality products to drive customer footfall.  Our offer, which includes new point of sale support, compares very favourably from those carrying big brand-names and higher price tickets.

"Doff is a revamped business.  The management has been reinforced with a number of new appointments and we have the most competitive combination of quality/price/packaging in the sector," he adds.

The 2011 Doff product range includes pest control and garden and household care, weedkillers, lawn care, liquid feeds and plant care, indoor plant care, traditional fertilisers, the Going for Green range of organic, natural and eco-friendly products and a range of dressed pallet displays.

Doff continues to produce a small, separate range of products that are sold only through budget retail outlets.

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