Dobbies Garden Centres improves Christmas offer

Dobbies has changed its Christmas offer 2017 following management changes made in March.

Nicholas Marshall HW
Nicholas Marshall HW

Dobbies chief executive Nicholas Marshall called former Wyevale colleague Lorrie Robertson when he started at Dobbies in March to upgrade the Christmas gift offer.

He said there were spinners with name tags that he wanted to replaced with a more upmarket offer.

Some new stock was ordered and "we managed to salvage Christmas as our presentation will prove", Marshall said.

Dobbies Christmas showcase will take place on 13 July.

Dobbies Garden Centres' Christmas range sales in the five weeks to January 1 2017 were up 9.8% on December 2015.

Meanwhile, Dobbies' five-year Ocado delivery deal will begin in spring 2018.  Ocado have announced pre-tax profits of £7.7m for the six months to May 28 and higher revenues, up from £586m to £689m.

Ocado also has partnerships with Waitrose and Morrisons and said it was progressing discussions with retailers internationally and hoped Amazon's acquistion of Wholefood Markets "will be a positive catalyst in advancing these discussions".

Marshall said Ocado was in a "great place" with 20 years experience online, while many food retailers were yet to fully embrace online selling.


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