Discounters now have one-tenth of UK grocery market

Discount retailers Aldi and Lidl have together reached 10 per cent of the British grocery market for the first time, according to Kantar Worldpanel figures released today for the 12 weeks ending 8 November.

Image: Matty Ring
Image: Matty Ring

The figure represents a doubling of the discounters' market share since 2012. Lidl's market share rose by 0.7 percentage points to 4.4 per cent, while Aldi held steady at 5.6 per cent.

Kantar head of retail and consumer insight Fraser McKevitt said: "The two retailers have attracted another additional million shoppers compared with last year, while average spend per trip has increased by 4 per cent to £18.85, which is 78p ahead of the total retailer average.

"The discounters show no sign of stopping and with plans to open hundreds of stores between them, they'll noticeably widen their reach to the British population."

Sainsbury's also increased its share by 0.2 percentage points – the first share gain registered by any of the 'big four' retailers since October 2014, and pushing it ahead of Asda as second largest UK supermarket.

The Co-operative's market share gain of 0.1 percentage points to 6.3 per cent was its first year-on-year share gain since 2011.

Meanwhile grocery inflation now stands at -1.7 per cent for the same 12-week period, reflect the impact of Aldi and Lidl and their competitors' response.


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