Discounter selling British Christmas trees at £10

Trees at the retail chain JTF this year are being sold for £9.99 plus VAT for 5-6ft Nordmanns from a combination of Germany and Scotland.

Potted 3-4ft Nordmanns are the same price. 

Previously only imported trees have reached this price level but Brexit has meant cheaper UK-grown trees are available this season.

Sales so far have been to both the public and to the trade - traders, shops and garden centres.

Buyer Gez Smith said: "JTF, thanks to support from its supply base, has once again able to present our members a great value real tree offer. Early feedback coming in is that both our members and stores alike love our offer."

Meanwhile, Homebase has 1.5-1.8m cut Norway spruces at £10 and 1.2-1.5m cut Nordman firs trees at £20.

British growers are seeing more sales this year thanks to exchange rates and Brexit, but some retailers are concerned that real tree sales are declining, with artificials taking over.

Only one in five homes have real trees, down a third from a decade ago. 

Harry Brightwell of the British Christmas Trees Growers Association said: "The price of ours should be better than imported ones because of the pound."

Also, sales of supersized traditional trees are soaring. David Mitchell, of Wyevale Garden Centres, said: "It is mainly a macho male thing.

"Men wanting the biggest tree available and the one-upmanship of having a bigger tree than neighbours."


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