Discounter selling British Christmas trees at £10

Trees at the retail chain JTF this year are being sold for £9.99 plus VAT for 5-6ft Nordmanns from a combination of Germany and Scotland.

Potted 3-4ft Nordmanns are the same price. 

Previously only imported trees have reached this price level but Brexit has meant cheaper UK-grown trees are available this season.

Sales so far have been to both the public and to the trade - traders, shops and garden centres.

Buyer Gez Smith said: "JTF, thanks to support from its supply base, has once again able to present our members a great value real tree offer. Early feedback coming in is that both our members and stores alike love our offer."

Meanwhile, Homebase has 1.5-1.8m cut Norway spruces at £10 and 1.2-1.5m cut Nordman firs trees at £20.

British growers are seeing more sales this year thanks to exchange rates and Brexit, but some retailers are concerned that real tree sales are declining, with artificials taking over.

Only one in five homes have real trees, down a third from a decade ago. 

Harry Brightwell of the British Christmas Trees Growers Association said: "The price of ours should be better than imported ones because of the pound."

Also, sales of supersized traditional trees are soaring. David Mitchell, of Wyevale Garden Centres, said: "It is mainly a macho male thing.

"Men wanting the biggest tree available and the one-upmanship of having a bigger tree than neighbours."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Top 30 Ornamentals Nurseries by Turnover - expansion and consolidation the name of the game

Top 30 Ornamentals Nurseries by Turnover - expansion and consolidation the name of the game

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Kalmia

Kalmia

Beautiful flowers and striking buds make these little-known evergreen shrubs well worth a try, writes Miranda Kimberley.

Labels and labelling

Labels and labelling

Just-in-time labelling can help growers and retailers to take advantage at times of higher demand for plants, says Sally Drury


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here