Diarmuid Gavin launches Irish garden centre growing campaign

Garden designer Diarmuid Gavin, growers and Retail Excellence Garden Centres have launched GroMór 2017, a nationwide campaign to get the country growing.

GroMór is an initiative by Retail Excellence Garden Centres and growers across Ireland, in association with Bord Bia, to give advice on how to grow plants, herbs, flowers, fruits, vegetables and to highlight the health benefits of gardening.

The GroMór 2017 campaign encourages people to visit their local garden centre for expert advice on how to enhance their living space with nature. A series of 50 free gardening demonstrations will take place in throughout the nation in GroMór Garden Centres from April to September on a variety of themes. 

This year’s campaign highlights the benefits of growing plants, flowers and foods focusing on four distinct areas: health & wellbeing, interior and exterior decor, the family garden, and lifestyle.

Campaign ambassador Gavin said: "I’m delighted to be a part of this campaign.  Many people feel intimidated at the thought of planning a garden but it really is something anyone can achieve with a little guidance.  With expert advice and demonstrations on hand from GroMór, novices can easily learn how to develop their very own outdoor haven whether it be on a windowsill, balcony or garden space and this is the perfect time of year to start!"

Arboretum Garden Centre's Fergal Doyle, chairperson of the Retail Excellence Garden Group, said: "Whether a beginner or a veteran gardener our aim is to give expert advice and help to all gardening enthusiasts achieve their own beautiful space through growing. We look forward to welcoming the public to our free demonstrations throughout the campaign and are always happy to provide guidance and advice to the public."

Carol Marks of Bord Bia added: "Gardening is an increasingly popular past-time, as evident from the results of Bord Bia’s Ipsos MRBI survey on the value of the garden market 2016.  Spend on outdoor and flowering plants has increased by 33% since 2014, with herbaceous plants showing the biggest increase in popularity with a jump of 41% in purchase occasions. No small wonder, as there are so many benefits to gardening, it’s fantastic for physical fitness, mental health and creativity, and it’s easy on the pocket."

Extra support will be provided for budding gardeners with a series of 50 clinics taking place across member centres nationwide during the campaign, involving the expert GroMór Ambassadors - Jane McCorkell, Ciaran Burke, Peter Dowdall, Marie Staunton and Kevin Dennis.


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