Dianthus 'Memories' raises £16,000 for Homebase

Homebase has raised £16,000 by selling more than 60,000 Dianthus 'Memories' for its charity partners the Alzheimer's Society, in England and Wales, Scotland and Ireland.

Dianthus Memories
Dianthus Memories

The Whetman Pinks-bred plant was showcased at the RHS Chelsea Flower Show in May when Adam Frost opened his garden ‘Time to Reflect’. Alzheimer’s Society celebrity supporters – including Sir Michael Parkinson, Arlene Phillips and Fiona Phillips – wore a corsage of the flower to Chelsea.

The ‘Memories’ plant was on sale at Homebase stores between April and July this year, with the sale of each plant raising 25p.

Homebase head of corporate responsibility Amy Whidburn said: "I’m delighted by how successful the sale of this ‘Memories’ plant has been and how much we’ve raised for Alzheimer’s Society and its sister charities.  There really is no place like home and our gardens are often such a special place. These flowers would have made a great addition to a dementia friendly garden this summer and, being perennial, can be enjoyed year after year."

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