Development programme aims to boost potato sector

AHDB Potatoes - formerly the Potato Council - launched its Next Generation development programme at Stoneleigh Park on 11 May.

Next Generation: development scheme launched at Stoneleigh Park
Next Generation: development scheme launched at Stoneleigh Park

The group of 15 young industry figures will complete nine separate business and technical days between now and March 2016, giving them exposure to the whole supply chain.

One of the 15, John Reid, partner at a farm in Angus, Scotland, said: "I was drawn to the sector initially by the level of mechanisation and complexity, but now it is the potential financial returns from producing the crop to a high standard that appeal."

He added: "By broadening my knowledge I aim to adapt our own business to cope with the challenges that inevitably lie ahead."

Somerset-based Branston graduate trainee Amber Cottingham said: "We need to inspire the public to fall back in love with potatoes. I'm keen to make a positive impact on our industry."

An AHDB survey has found that more than 60 per cent of farm companies and supply chain businesses find it difficult to secure employees of the right calibre.


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