The decision to bring back demonstrations was made following last year’s post-show feedback survey. More than 70 per cent of visitors to SALTEX 2015 rated their overall show experience as being excellent. But the survey also revealed that many visitors thought the show could benefit from the addition of outdoor demonstrations.
"We are totally committed to the success of SALTEX, which is why we make sure that we listen to every single piece of feedback and implement tangible changes that will make the experience even better each year," says IOG CEO Geoff Webb. "SALTEX 2015 was a huge success, but there is always room for improvement. Both the post-show exhibitor and visitor surveys indicated that outdoor demonstrations would be a much welcome return to the show, so we listened and made it happen."
Visitors will find the outdoor demonstrations on a grassed area directly outside Halls 6, 7 and 8 of the NEC.
Among the exhibitors taking outdoor space is Rigby Taylor.
The firm plans to demonstrate its line marking equipment. Marketing director Richard Fry says: "This new initiative, we believe, will offer a further exciting dimension to the show as it offers visitors the opportunity to discuss product features and benefits on the stand and then see machines and paint put through their paces on the demonstration areas."
SALTEX 2016 will be held at the NEC, Birmingham, on 2 and 3 November.