Delegates praise Bayer Garden's We Can Help training seminars

The commercial content in Bayer Garden's We Can Help regional training seminars was welcomed by garden centre staff looking to increase sales in a tough market, according to research undertaken among delegates.

More than 500 garden centre employees attended the annual series of regional training days, which took place throughout the country in February and March.  

For the first time, Bayer Garden provided evidence-based information on increasing sales through techniques such as effective category management.  

Bayer says that often shoppers do not realise they need more than one product to nurture their lawn and plants or they may have a problem but not know what is causing it.  The company suggests, for instance, grouping products such as rose fertilisers and fungicides into one rose-care category to boost sales.

Coolings representative Brian Archibald said: "We are always looking for ways to improve shoppers' experiences and so boost sales; I really valued the inclusion of the more commercial elements of the training."

The research among delegates also indicated that garden centre staff can be asked up to 50-60 questions per day, with the most common being about tackling weeds, pests and diseases.  

Three out of five respondents said customers are concerned about the consequences of pesticides and herbicides, primarily on children, pets and wildlife.  

Martin Fish, who hosted the training seminars, said: "If used properly, according to the instruction, herbicides and pesticides pose no significant threat to these groups.  It's crucial garden centre staff understand this so they can give shoppers the guidance they need."

The training highlighted Bayer Garden's Long Lasting Ground Clear, an answer to the loss of sodium chlorate; pest and disease identification and control with the Provado range of insecticides and the new All-in-one Bug & Disease Killer; and plant feeding featuring Phostrogen All Purpose Plant Food.

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