Debenhams sees surge of demand for fake flowers

Demand for artificial flowers has soared to an all time high, according to Debenhams.

Debenhams representative Ed Watson said:

"They’re cheaper than real flowers, are always in bloom and never need watering. And we can guarantee that none of them will ever suffer from greenfly.

"Everyone, from millionaires to manual workers are buying them – and it’s saving them a fortune.

Debenhams sales figures showed that customers are opting for brightly coloured fake flowers, with lime green stems outselling darker red colours by 25 per cent.

Their biggest seller is the coral ranunculus, a new line launched for spring.

Debenhams has introduced single short stems new for this season, which so far have accounted for 20 per cent of overall stem sales showing a move in trend towards customers making their own arrangements.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Are garden centres taking business from department stores?

Are garden centres taking business from department stores?

Can other garden centres learn from Petersham Nurseries and the fusion of retail elements in its new Covent Garden outlet?

Consolidation reaching ever further across horticulture

Consolidation reaching ever further across horticulture

Consolidation is stretching across the nursery and retail horticulture sectors, with Dutch corporate finance company Oaklins saying the horticulture market is now going through another wave of consolidation.

Electric car charging: an opportunity for garden centres?

Electric car charging: an opportunity for garden centres?

There are 11,700 electric car-charging points across the UK but only eight at garden centres, so more can be done to take the opportunity in garden retail.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles