Lawn expert David Hedges-Gower is setting up a British Lawn Association to ensure that gardeners, both professional and amateur, are getting the right message.
The former sports turf professional has grown increasingly frustrated at messages in the mainstream media that lawns are hard to care for and are of no environmental value to people or wildlife. Advice given out on TV and in the press is also frequently "absolute rubbish", he added.
Hedges-Gower said even within the gardening world and garden media, there is a huge misconception that a nice lawn must look like a perfectly manicured bowling green and needs daily maintenance.
The new body would incorporate education, training, certification and more, Hedges-Gower said.
Hedges-Gower added: "The biggest problem in the gardening media is that nobody wants to be told they have been teaching the wrong thing for many years. To be honest I know there are certain people within the TV and media that don't like what I'm trying to say or do because it points fingers. But I think it's better to give no advice at all than the wrong advice.
"The whole idea is to re-modernise lawn care in its own environment. We will have new training methods, simpler methods, more detailed, really going back to basics," he said.
Training for lawn businesses and professional gardeners teaches them to treat lawns like sports turf. These professionals need access to basic lawn care training without being "bowled over learning about 20 different types of grass", he added.
Hedges-Gower embodies his own principles at home. His lawn has been fed twice in the past year with an organic feed, aerated once, and mown "as required". Soil health is the most important part of creating a healthy lawn, he added.
The Amenity Forum's John Moverley said the idea of establishing a lawn care association is a good one and he will be talking further with Hedges-Gower about whether the forum could contribute to the association's aims.