The new branding represents the horticultural minds that DCF supports through its scholarships, that have a passion for plants, but limited funds to invest.
In line with its support of students, DCF worked with a team studying Graphic Communication and Typography at Reading University to produce its new logo and promotional materials. The team was tasked to help the charity better demonstrate its relationship with horticultural students using an attention-grabbing visual that they could both relate to and be attracted to. The brand project was run as part of a real jobs scheme.
This is the second time DCF has worked with students on one of its projects. Previously its orchid collection was produced for retail with the input of horticultural pupils.
A new website is also being produced following the rebrand which features an online scholarship application form to streamline the application process as well as a resources section for students and tutors to utilise.
DCF trustee Jeff Colegrave said; "We hope our new branding connects with students and works to encourage them to apply for a DCF scholarship this season. Ultimately this is all about investing in the industry’s future."
DCF’s scholarship season is open now, until 31 January 2017. Several scholarships are available reaching support of up to £1,500 including Student Scholarships as well as Sponsored Scholarships by Ball Colegrave, Floranova, the South West Growers Show and the British Protected Ornamentals Association – Peter Seabrook Bursary.
DCF is debuting its new branding at the South West Growers Show, Devon, on 5 October 2016.