Da'core to expand Harbo after buying furniture company

Danish furniture company Da’core has bought the trading activities of garden furniture company Harbo Fritid, while the remaining part of the company will continue as a production unit and become a strategic partner to the Da’core Group.

Harbo’s products, including its pine furniture, will be marketed by the Da’core Group.

Harbo UK said the acquisition will enable Harbo to offer a large range of products with stock available from the UK, European and Chinese warehouses.

Pine and trading ranges will not change for the 2011 season. In 2012 the offering will be presented earlier and be more extensive than before, allowing customer exclusives and the possibilities of own branding.

Da'core MD Carsten Lauth said:

"Harbo is a well-known brand in our industry, and the company has many highly skilled employees, who will undoubtedly benefit us greatly. We look forward to welcoming them to our team and to showing customers that, as a collective whole, we have become an even better business partner.

"With last week’s inclusion of ATO, we obviously face a huge task in integrating all our new colleagues into the Da’core team while ensuring our customers get the attention they rightly deserve. But I have no doubt that we will solve this task."

New staff will be integrated into the existing organisation in Halmstad, which houses both office and showroom.

Da'core customers will benefit from the existing organisation in China in terms of purchasing, quality control and own warehouse, along with the advanced logistics solutions that will be further developed over time, the firm said.

Harbo co-owner Tony Ohlsson said: "My family and I are happy that this part of Harbo Fritid will be part of a solid company that embodies a superb combination of dynamics and professionalism.

"Both Da’core and ATO have their own clear strengths, and Harbo has much to contribute to the development of the group. These strengths complement each other well, and therefore it will be exciting to see what happens now that we are all part of the same team."

Principal owner is LD Equity 2 K/S.


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