British Flowers Week, the annual celebration of the British cut flower industry and the independent florist, returns in June for a fourth successive year with British cut flowers in city centres, stately homes, gardening shows, flower farm open days and floristry workshops.
New Covent Garden Flower Market business development director Helen Evans said: "British Flowers Week has become an exciting showcase for all that is truly brilliant about British flower growers and the independent British florist," "In the hands of professionals, British flowers and foliages are revealed at their inspirational best."
The campaign will promote British-grown sweet peas, peonies, lupins, alliums, delphiniums, snapdragons, flowering foliages, garden roses, garden pinks, cornflowers, lisianthus, stocks, sweet Williams, larkspur and more.
During British Flowers Week 2015 wholesalers reported a marked sales peak in line with Mothering Sunday levels. The number of grower members of Flowers from the Farm (a network of artisan growers) is nearing 250, whilst Defra figures show an increase of 16 per cent in land allocated to outdoor cut flower production in 2015 on the previous year.
With the first entry deadlines for two of the industry's leading awards schemes looming, this is the perfect time to start thinking about which categories can best support your goals this year - and get cracking on those entries.
No one knows the changes that Brexit will impose on the UK over time. Some will surely be massive and they are already being guessed at. But there will be little changes too and some of those will ripple out over time to surprisingly large effect. I don't pretend to know what will happen, but it's fun to speculate.