Customer care wins through at Four Oaks

It seems hard to believe that after a hugely successful "recession-defying" show in 2009 that this year's Four Oaks Trade Show (previewed on pages 21-34) could get even bigger - but it has just done exactly that.

At the final count, the number of exhibitors had reached 460 - smashing all recent records and giving the show another reason to celebrate in this, its 40th anniversary year. As part of plans to mark this important milestone, in this edition we carry an extended interview with show director Pat Coutts (pages 15-16) in addition to our preview.

Having run the show every year, bar a short break, since 1979, Coutts has overseen its evolution from an event predominantly concerned with the growing techniques, technologies and varieties being developed for the then burgeoning bedding sector to a show encompassing hardy plants and international stock that draws garden retail buyers and landscapers as well as growers. While that evolution has kept Four Oaks at the forefront of trade shows in the UK, there is little doubt that it is the unrivalled quality of customer care delivered by Coutts and her small team to exhibitors year in, year out, that has ensured its lasting success.

Horticulture Week is proud of its association with the show as official media partner and our team looks forward to welcoming you to our stand (E45). We also look forward to welcoming exhibitors to the Four Oaks Trade Show Awards hosted by HW on Tuesday 7 September immediately after the close of the day's business, when we will be celebrating the best from this year's show.

Fellowship for Sally Drury

Celebrations of another kind are taking place in HW's offices following the news that technical editor Sally Drury will next month become a fellow of the Institute of Horticulture. In her 28 years with HW and its forerunner Gardeners' Chronicle, she has developed an unrivalled understanding of the technologies being developed to resolve technical challenges faced by the industry - knowledge that she shares meticulously with readers each week. She is an inspiration to the HW team, past and present.

Email: for recent leaders.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Tree planting guide - three basic rules

Tree planting guide - three basic rules

Choosing the right plant, correct planting procedure and best aftercare are the three basic rules for sucessful tree planting, Sally Drury explains.

Tree planting - what are the benefits of planting trees?

Tree planting - what are the benefits of planting trees?

Mitigating climate change, providing windbreaks and reducing the risk of soil erosion are some of the best reasons for planting trees, says Sally Drury.



Beautiful but underused, this tall and elegant plant can persist for years, says Miranda Kimberley.

Horticulture Jobs
More Horticulture Jobs

Industry Data

An exclusive report for HW subscribers revealing the key development trends, clients and locations for 2017.

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Landscape Contracts & Tenders

Products & Kit Resources

BALI National Landscape Awards 2016

Read all about the winning projects in the awards, run in association with Horticulture Week.

Noel Farrer

Founding partner of Farrer Huxley Associates Noel Farrer on landscape and green space

Read Noel Farrer