The 'no leaks' campaign is running in Amateur Gardening, Gardeners’ World, Gardens Illustrated, Grow Your Own and the RHS magazine, The Garden as well as social media.
Marketing manager Natalie Searle said: "Flopro is unique in the watering category and our message to consumers is clear. With Flopro you get No leaks, No kinks, No twists and it is compatible with all brands.
"Our aim is to bring awareness and recognition of Flopro to as many consumers as possible through our multi-platform advertising campaigns."
Flopro is now being stocked by over 600 garden centres and Crest say early repeat orders show strong initial sales.