Crest Garden to launch new tools and propagation at Glee

Crest Garden is set to launch a raft of new products at Glee supported by advertising in the national press and specialist magazines which will run for five months from March next year.

New consumer websites will go live from September. Investment in the Flopro range of watering equipment continues with an additional £1.5m spent on bespoke new tooling for the 2016 season. The range of garden watering hoses, carts and accessories is manufactured in Europe and is available exclusively to garden centres. Advanced merchandising and POS have been developed to assist consumers to easily identify the perfect hose, gun, connectors and accessories for their watering needs.

The extended range of Kent & Stowe garden tools will be showcased at Glee including the new 'Garden Life' range designed for women, younger gardeners and those with restricted movement or mobility issues. These new introductions are designed to give maximum comfort and enjoyment from a lighter and more compact tool.

Plantpak by Crest is aimed at the propagation marke with the introduction of a marketing initiative focusing on 'from garden to kitchen'. The campaign will include videos, POS, flyers, social media and a website. Promotional activity will bring together 'everything you need to get growing' for example Westland compost, Unwins seeds, plantpak by Crest and Kent & Stowe tools.

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