It has been named Creme de Lite and is produced by Scottish organic grower Steven Jack. The carrots are grown in Moray Firth where, Jack said, the extended daylight hours help to make the carrots sweeter than the average.
The Creme de Lite variety was rated a best buy this year by Which? Gardening in its trials for UK gardeners and allotment holders.
Marks & Spencer agronomist Dr Simon Coupe said: "This speciality organic cream carrot is already prized in Europe and America for its crisp and crunchy texture and is especially good in salads."
Carrots were originally white, cream and purple before, some 400 years ago, the Dutch bred the vegetable to be the colour of their country's national flag.