Coolings installation "will make houseplants cool"

Dutch interior brand PTMD has installed The shop-in-a-shop Orangery Collection at the Kent garden centre.

PTMD at Coolings
PTMD at Coolings

PTMD, now launching into the UK where it is run by Lolly Lee (formerly of Suttons, Gardman and Briers), has a collection of SKUs in the lifestyle area including pots and candles.

Coolings managing director Gary Carvosso said they were a good fit for Coolings. The company has already installed a 50sqm PTMD shop at Taverham Nurseries garden centre at Dereham this week.

Lee said the new style of retailing in the UK is 66sqm and is "an interiors range styled around making houseplants cool" and is "a massive step change for this prestigious centre".

She added: "I started The Orangery Collection with a view to introducing new brands into the UK market with the following criteria: must be artisan, good quality, great service levels, innovative, point of difference, fair pricing, strong ethics with an independent trace back to source, their business focus would need to be at the heart of the independent market and finally the brands selected should introduced new categories to the garden centre sector which did not remove revenue from current UK suppliers but enhanced the retail experience for all.  

"PTMD Collection hits the spot, they will bring a big step change to the garden centre industry. Ten years ago Holland were at the retail stage we are now. Fighting the supermarkets, discounters and sheds who were stealing their markets and taking slices of other categories. Those who didn’t adapt went out of business. PTMD Collection has lead the way with the changes providing lines that will increase basket spend. The GC’s are trading differently in Holland, no straight lines and mixing things up! PTMD do not supply discounters - Amazon - sheds - supermarkets - or direct to the public, their motto for the independents if you have the bricks you can have the hits. They are in 100% support of the independents and have been trading for 30 years in this way. The oroduct bridges the gap between gifting and gardening. It’s a big and exciting step change for the industry."
Lee is speaking to 8 other centres around the UK about adding the collection.
She added: "I believe the UK is ready for this change. With no two shops looking the same it makes for an interesting offer as the respective buyer selects their lines from a vast and ever changing 7000+ sku collection. Once a shop has been approved by all parties the PTMD design team supply the layout with exacting plans which can include designer ceiling shades as there is an amazing collection that can be displayed lit on a special wall unit or above each display table to give a real wow factor. A professional stand build team will install the display tables and cabinets which are then dressed by the styling team from Holland with the chosen lines and house plants."

Meanwhile, Coolings has seen a 9% rise in sales in the last year.

Carvosso said in 2016 August was scorching hot and caused homegrown pansies to become distorted but cooler weather this year had helped plant sales.

He added that houseplant sales were up as much as 50%, catering 10%, while outdoor plants had driven growth, which he said was "pleasing" at such an established centre. Carvosso said some small shop extensions and better management of the planteria had helped.

Carvosso said Coolings was now unlikely to stock Xylella host plants polygala, and lavender and rosemary that are imported from southern Europe in January. He added that olives would potentially be de-listed too to avoid the chance of bringing the plant disease in from affected areas on the continent.

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