Commercial clients' need for more detailed information than domestic customers led Bawden Group to create two complementary sites.
While each is accessible from the other, and both are noticeably from the same stable, the content, site architecture and copy is designed to meet the specific needs of each site's respective target audience.
Bawden Group director Richard Stone is now closely monitoring the effect of this heightening of the company's web presence.
"There is irrefutable data showing that 80% of people with computers use the web as their first source of information," he said.
"With stats like that we would be foolish not to take full advantage and make it as easy as possible for potential customers to find us. It's early days but the signs are very good indeed."
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