He said: "We sell 1.5m phalaenopsis a year to UK supermarkets, but we don't know our customer since we are not public facing so we created the loveorchids.co.uk website to reach out to the public and offer care advice.
He said it was a fallacy that phalaenopsis is difficult to look after. The reality is they're very easy -water once week, they flower for months and are good value.
"We don't shout about them being UK grown, though there are probably only two commercial phalaenopsis growers in the UK - us and Hills."
The Double H Chelsea Flower Show display, in the Discovery section, showed the story of the plant, and included a rainforest walkway.