Consultant to help RHS with sponsors

The RHS has appointed Four Communications as sponsorship consultant after a competitive pitch involving three other agencies.

Four will advise on the current sponsorship proposition, identifying sponsors that are a best fit with the RHS brand with a view to developing commercial partnerships. It will also review the existing approach for current properties.

Corporate partnerships head Manuel Mascarenhas said: "The appointment of Four Communications signals a significant gear shift in our approach to identifying and working with commercial partners.

"We are well-known for the Chelsea Flower Show, sponsored by M&G Investments, and our challenge over the next few years is to create equally captivating partnership opportunities for our other assets."

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