Competitive pricing forecast at Wyevale

Wyevale Garden Centres is believed to be looking at a more competitive pricing policy for 2017.

Wyevale: website preview for garden club members
Wyevale: website preview for garden club members

Britain's biggest chain has traditionally not sold on price, though garden club members have received better deals.

But following the appointment of Roger Mclaughlan as chief executive and Justin King as chairman earlier this year, the group will look to compete more with the likes of Bunnings/Homebase and B&Q in 2017, it is believed.

New Wyevale trading and marketing director Paul Emslie moved to the garden centre chain from Homebase in June 2016. Homebase, which is changing its name to Bunnings following its sale by Home Retail Group this January to the Australian group, sells on an "every day low prices" platform, having ditched special offers this year.

On an easily price-comparable gardening product such as Tomorite, one litre at Wyevale is £3.99 while Homebase/Bunnings has the same product at £2.92, undercutting B&Q by 1p. Horticulture Week's regular garden centre prices analysis shows most independents charge £3.99 a litre, though Ayletts has a two-for-£6 offer.

Bunnings UK and Ireland managing director PJ Davis said last month: "Inflation is going to be driven by exchange rates, not wages, which makes it very difficult to put prices up. If we put prices up, less will be sold. If wages were going up and there was more disposable income it would be a good reason for prices to move. We'll buy where we can get best value and the best innovative product. It's not just value, it's easy to use."

Mdj2 consultant Andy Newman said: "Wyevale has clearly bought in some top retail talent recently so whilst I don't really expect to see much short-term pricing activity I'm sure they will be pulling together plans to strengthen their competitiveness heading into the 2017 season." Wyevale declined to comment.

Meanwhile, Wyevale has offered garden club members a look at its long-delayed new transactional website, which is set to launch in "early 2017". Members can "shop online for thousands of our most popular items and have them delivered straight to your door - with free delivery on your first order" (until 30 November).


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles