Companies use Woking show to launch latest ranges of point-of-sale material

Innovative point-of-sale (POS) material was on display at the Woking Nursery Exhibition earlier this month, where numerous companies unveiled value-adding ranges.

Liss Forest Nursery has devised two major new lines for next season including a range of grasses fronted by expert Neil Lucas and new POS material promoting its plants that have won the RHS Award of Garden Merit (AGM).

Owner Vince Catt has signed a deal with Knoll Gardens owner and well-known grass specialist Neil Lucas that will see the company market a range of approximately 25 grass varieties into garden centres. Each will contain unique POS material with the Lucas branding.

Catt said: "I felt there was an opportunity to promote Neil's grass range because of all the work that he has done over the years to contribute to collections and public awareness of grasses. Neil helped us design the range and it taps into his knowledge. We hope it will perform with consumers.

"We have been rolling the range out gently since Chelsea and we are building up for a broader range of varieties for autumn and beyond, planning to introduce more new and unusual varieties." The three-litre pots cost £4 and have a recommended retail price of £9.99.

The company has also launched AGM POS material for garden centres. Catt said he hoped to encourage centres to introduce dedicated areas for AGM-winning plants in their planterias. "We have a lot of AGM plants in our range and we highlight them in our catalogue," he pointed out.

Pepperpot Nurseries has also developed new POS material designed to deepen the grow-your-own trend. Owner Neil Wallsgrove unveiled 10 new bed cards to match their four new Corex boards.

"From our research - talking to consumers in garden centres - people have a lot of different interests but they don't necessarily know which herbs to pick, so we have come up with these ranges," he explained.

The 10 lines include fantastic with fish, bees and butterflies, hardy perennials, teas, herb garden, container herbs, Mediterranean mix, summer drinks and cocktails, salad leaves and edible flowers.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Sisyrinchium

Sisyrinchium

This huge but slightly odd genus offers multiple choices for the rock garden or alpine house, says Miranda Kimberley.

Horticulture education update - staying on course

Horticulture education update - staying on course

Raised levels of investment in horticulture education and increased student take-up is welcome news for the industry, says Rachel Anderson.

Tree planting guide - three basic rules

Tree planting guide - three basic rules

Choosing the right plant, correct planting procedure and best aftercare are the three basic rules for sucessful tree planting, Sally Drury explains.


Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

At the time of writing - a few days after the general election - sterling has weakened and we still have no idea of what Brexit means.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles