Co-op announces compliance with Fruit & Veg Pledge

The Co-op has become the third major retailer to sign up to the NFU's Fruit & Veg Pledge, at its inaugural farming conference today (20 September).

Image: The Co-op Group (CC BY 2.0)
Image: The Co-op Group (CC BY 2.0)

Intended to foster long-term relationships between retailers and growers, the pledge requires retailers to adhere to a number of requirements including the fair treatment of suppliers, advance planning on promotions, investment in horticultural research and a commitment to sourcing more British fresh produce.

The Co-op's commercial director Michael Fletcher said: "We know our customers care about the provenance of their food and are keen to champion British products wherever they can.

"By signing up to this charter, we're giving them further assurance on the transparency of our supply chains and making it easier than ever for them to support British farmers and growers."

Welcoming the move, NFU Horticulture Board vice-chairman Guy Poskitt said: "With Co-op's Fruit & Veg commitment, our British growers have a bright and prosperous future, one that they can thrive on and one that continues to offer British consumers high quality great British food."

Aldi signed up to the pledge last July, followed in June this year by fellow discount retailer Lidl.

Held at the the Emirates Old Trafford cricket ground, Manchester, today's conference brought together over 300 Co-op staff, farming group members and suppliers. Keynote speaker the Olympic cycling champion Chris Boardman presented what he saw as the essential ingredients for successful teamwork, while key suppliers gave their views on establishing effective supply chain networks.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Post-Brexit recruitment

Business planning - Post-Brexit recruitment

A good human resources strategy can help to ensure that you have enough of the right staff at the right time, Neville Stein advises.

What options will apprentice levy open up for horticulture?

What options will apprentice levy open up for horticulture?

Next month's introduction of the Government apprenticeship levy could offer good value for money for horticultural businesses, Rachel Anderson discovers.

Clever polytunnel films

Clever polytunnel films

Longer seasons, improved yields and better crop quality are all being achieved thanks to the latest technically advanced smart films, Gavin McEwan reports.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here