One-third of the money is going on a portable shack that will move along tracks twice a day, referencing the real Cloudy Bay shack at the vineyard in New Zealand. Plants will be supplied by Hortus Loci and Big Fish Landscapes is the contractor.
This will be Cloudy Bay's third year at Chelsea. The brand has a long-term commitment to the show and seeks to emulate Laurent Perrier, which has used Chelsea to brand build.
Designers Harry and David Rich will be at Chelsea for a third time after being chosen by Cloudy Bay from an RHS list of five designers.
They won silver gilt in 2014 for a £50,000 main avenue show garden for Vital Earth. The brothers, who are aged 23 and 26 and studied at Leeds Metropolitan University, exhibited at RHS Flower Show Cardiff before that in 2012.
David Rich said: "I think it's great to get a more youthful angle on Chelsea. A lot of middle-aged career changers come into the industry and younger people coming into our industry have no one to look up to."