Clarion buys London garden show

Clarion Events has bought the Grow London garden show from the Affordable Art Fair.

The Contemporary Garden Fair has been acquired by Clarion Events from The Affordable Art Fair.

Since 2014, the fair has been held in Hampstead Heath but will now be at Olympia, London as part of the new House & Garden Festival taking place from the 21-24 June 2017. Joining GROW London under the new Festival umbrella will be the Spirit of Summer Fair and The HOUSE Fair.

Will Ramsay, founder of both GROW London and the Affordable Art Fair said: "GROW London was launched in 2014 in response to the need for a relaxed, welcoming, and friendly contemporary gardening fair for novices and experts alike. By bringing together stylish exhibitors from nurseries to handcrafted furniture, specialist tools, artisan foods and drinks, and with a focus on interactive creative workshops and inspiring feature gardens we created a unique event that combined contemporary gardening with a design-led approach. We’re incredibly proud of GROW London and delighted to see it find a new home as part of the House & Garden Festival."

The festival will host 23,000 visitors from The Spirit of Summer Fair and The HOUSE Fair as well as the new visitors from GROW London.

The Spirit of Summer Fair launched in 2009. The HOUSE Fair is now in its third year.

Stuart Hunter, portfolio director for Clarion Events Consumer Division said, "We are very excited to welcome GROW London to our portfolio to complete the offering of the new House & Garden Festival. This sees the emergence of three perfectly fitting brands to create the ultimate shopping experience for stylish living."

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