Christmas sales set to rise

UK retail sales are projected to increase 2.5 per cent year-on-year in December to £42bn, according to market research firm Mintel.

According to the company’s Christmas Shopping Habits UK 2015 report 21 per cent of Britons say they will spend more online this Christmas, down from 25 per cent in 2014 which means more consumers are planning to shop in bricks and mortar stores.

Some 11 per cent of shoppers bought Christmas gifts last year on Black Friday and Mintel estimates that the occasion increased November’s sales in 2014 by £400m, £50m of which were online.

Only five per cent say that they do not plan to shop online this Christmas.

Mintel research director Richard Perks said: "We’ve been through the worst downturn and financial crisis since the war, but we’ve had a sustained period of growth since 2012.

"Although there’s no doubt there are problems on the horizon, when looking solely at Christmas, it seems to us that consumer demand is holding up well. Retailers should be satisfied with the outcome of Christmas – it will be good, though not great."

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