Growers are being encouraged to help promote the event, which is now in its 20th year. Potato Council marketing executive Kate Cox said: "National Chip Week is a successful marketing platform as a result of the backing it receives from industry, retailers, chip shops, pubs and other catering establishments. One in four of all UK potatoes are made into chips, so this is a significant sector of the market."
A key focal point for the campaign is the workshops that will be held around the UK in January to support chip shop activity. These excellence events have been introduced following feedback from merchants about how the business benefits can be maximised.
Cox added: "This is an area that we know growers and packers are keen to highlight, particularly because choosing the right variety and buying quality potatoes, as well as having the correct storage and processing facilities, is crucial to making the best returns."
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