The 50 years of summer Mumdex survey revealed that the top three most popular day trips this summer are: seeking adventure at local parks, having fun on Britain’s beaches, and splashing about at a local swimming pool.
Most kids are shunning the indoors and computer games during the holidays, with mums revealing their children are most excited by ‘off-line’ activities like: going to the park (65 per cent), seeing friends (64 per cent), having a BBQ (53 per cent), swimming (50 per cent), playing outside (42 per cent).
Over 40 per cent of parents say their kids find a journey in the car exciting, while over a third (39 per cent) are excited to take the bus. Surprisingly, both rank higher than flying, which only a quarter (25 per cent) enjoy.
Maxine Green, community life colleague at Asda Morley said: "Technology is becoming such a way of life with children of all ages, but when it comes to getting the most out of their summer holidays they know what is going to make the best memories. When I’m chatting to mums in store, they’re most excited about day trips and staycations - they tell me it’s often the simplest activities that are the ones which create the biggest buzz."
Staycations remain the most popular school holiday getaways, with over half (53% per cent) of families choosing to enjoy destinations closer to home - more than double the amount travelling abroad to explore Europe (23 per cent).
Kids’ love for the outdoors also proves to be a draw for parents when it comes to choosing holiday accommodation with almost a quarter (24 per cent) of families choosing to stay on a camping site during their summer holiday trips – more than those opting for a catered or all inclusive hotels.