Supply chain expert Philip Evason pointed out that the Modern Slavery Act is important new legislation that retailers need to know about (HW, 15 April). It demands that companies with a turnover of more than £37m must say what they are doing about slavery in their supply chains.
Juliet Sargent's Modern Slavery Garden at Chelsea in May will promote the campaign, where consumers photograph a product, tag the company that made it and post on Twitter to #askthequestion. The campaign invites people to ask whether the products they buy are slavery-free.
Campaign organiser Charles Hart said: "It is now possible to ask companies this question and expect a reasonable answer. The act was clever in requiring board-level sign-off for the disclosures but there are no penalties for a 'bad' disclosure, so it really all hinges on people power and how people use this information, hence #askthequestion."
He said the idea of the campaign is to start a national conversation about where slavery exists and how we can take creative action to stop it. The first step is always to ask is it slavery-free? "We hope this will spark all sorts of conversation about modern slavery, and help to uncover it," added Hart. "Unlike slavery in the past, modern slavery is illegal and hidden, so it is especially important to make sure we can start these conversations."