Chelsea Flower Show to include Harrods garden

Luxury department store Harrods will be exhibiting a concept garden at the Royal Horticultural Society Chelsea Flower Show in May 2015 for the first time in its history.

Artist's impression of the Harrods garden for RHS Chelsea Flower Show 2015 - image: Sheena Seeks
Artist's impression of the Harrods garden for RHS Chelsea Flower Show 2015 - image: Sheena Seeks

The Fragrance Garden has been designed by garden designer Sheena Seeks and will take the art of perfume making and traditional floral perfumes as its theme.

Inspired by the 19th Century artisan tradition of enfleurage, a technique whereby the scent of flowers is captured in wax, flowers will appear enclosed in oversized laboratory beakers and test tubes on one side of the garden, while on the adjacent side they appear transformed into giant paper blooms.

The garden will also feature augmented reality images on giant screens dividing the garden, which will leap into life when viewed through a phone or tablet.

A store-wide ‘Pop Up Flowers’ campaign will run throughout the month of May and showcase an array of brands. Harrods departments including Beauty, Home, Food and Fashion will be involved.

White peonies and roses will decorate the entrances of Harrods’ Brompton Road with fresh Easter lillies in the store. In total there will be 2000 flowers and 40 litres of perfume used during May, according to the store.

A number of brands including Guerlian, Tom Ford and Atelier des Ors have created bespoke fragrances to the theme of pop-up flowers for Harrods.

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