Chantenay snack packs hit UK market

Grower cooperative Freshgro launches carrot snack packs targeted at children and adults.

Freshgro, the growers' co-operative that pioneered bringing back Chantenay carrots to the UK, has launched the nation's first Chantenay carrot snack pack.

The packs are aimed at consumers who are looking for a quick but healthy snack as Freshgro taps into the trend for healthier eating.

The pack sees the sliced carrots retain their distinctive shape thanks to cutting-edge technology that also retains the carrots' Chantenay appearance, flavour, freshness and crunchy texture.

The packs are available in single, round 80g pots as well as a multi-pack design of four 65g snap packs that are designed for children's lunch boxes and easy to separate.

There are also two pack designs - one aimed at adults, with a black and orange theme, and one for children incorporating cartoon character Tiny C.

Freshgro managing director of Martin Evans said: "The Chantenay's sweetness makes it the perfect choice for an appealing, healthy snack. We have invested a great deal of time and energy into development of the correct technology to deliver a product that enables us to retain the quality and succulence of the Chantenay.

"We are pleased with the end result, which is a unique product and one that offers a good profit opportunity for retailers, especially those with a convenience offering."

SNACK MARKET EMERGING TRENDS

- The UK snack market is worth more than £2.4bn a year yet traditional high-fat foods such as crisps and peanuts are declining as consumers move away from high fat and salt.

- The UK prepared carrot market has seen huge growth over the past few years - 22 per cent year-on-year.

- Baton carrots dominate the fresh prepared carrot sector.


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