Freshgro, the growers' co-operative that pioneered bringing back Chantenay carrots to the UK, has launched the nation's first Chantenay carrot snack pack.
The packs are aimed at consumers who are looking for a quick but healthy snack as Freshgro taps into the trend for healthier eating.
The pack sees the sliced carrots retain their distinctive shape thanks to cutting-edge technology that also retains the carrots' Chantenay appearance, flavour, freshness and crunchy texture.
The packs are available in single, round 80g pots as well as a multi-pack design of four 65g snap packs that are designed for children's lunch boxes and easy to separate.
There are also two pack designs - one aimed at adults, with a black and orange theme, and one for children incorporating cartoon character Tiny C.
Freshgro managing director of Martin Evans said: "The Chantenay's sweetness makes it the perfect choice for an appealing, healthy snack. We have invested a great deal of time and energy into development of the correct technology to deliver a product that enables us to retain the quality and succulence of the Chantenay.
"We are pleased with the end result, which is a unique product and one that offers a good profit opportunity for retailers, especially those with a convenience offering."
SNACK MARKET EMERGING TRENDS
- The UK snack market is worth more than £2.4bn a year yet traditional high-fat foods such as crisps and peanuts are declining as consumers move away from high fat and salt.
- The UK prepared carrot market has seen huge growth over the past few years - 22 per cent year-on-year.
- Baton carrots dominate the fresh prepared carrot sector.