Centres urged to forward details of Garden Re-Leaf plans ahead of big publicity push as support continues to build for event

Garden centres running Garden Re-Leaf Day activities on Friday 8 March have been asked to send organisers basic details of their plans by Friday 8 February at the latest in order to be included in Garden Re-Leaf Day's national and regional media publicity drive.

Participants should email info@gardenreleaf.co.uk with a short overview of their Garden Re-Leaf Day activities.

Details will then be included in Garden Re-Leaf Day’s 2013 activity listings, which will be posted on the imminent new Garden Re-Leaf Day website and communicated to national and regional media in the run-up to the event.  

In addition garden centres are also being encouraged to contact their local media themselves by 20 February, in order to generate additional local pre-publicity and help bring additional customers in-store across the Garden Re-Leaf Day weekend.

Garden Re-Leaf’s founder, Hillview Garden Centre chief executive Boyd Douglas Davies, who will be speaking about Garden Re-Leaf Day at this week's GCA Conference said: "We know that garden centres and manufacturers across the country are taking part in Garden Re-Leaf Day, but many have not sent us details of what they are doing.  It’s vital that they email us as soon as possible with brief details, so we can log their participation and also tell the media."

Industry support for this year’s Garden Re-Leaf Day is continuing to build, with The Horticultural Trades Association (HTA), The Garden Industry Manufacturers Association (GIMA) and The Garden Centre Association (GCA) all putting their weight behind the scheme and urging members to take part. 

Garden centres taking part include The Garden Centre Group, Webbs of Wychbold, Aylett Nurseries and Scotsdales.  

Several ready-made, nationally available events and product promotions have been created to make it easy for garden centres to take part, including:

•    William Sinclair Horticulture has created a special retailer promotion offering up to 4,000 cases of J. Arthur Bower’s Tomato and Tub & Basket Plant Food at £1 per unit, to stockists ordering at least one pallet of J. Arthur Bower’s Top Soil.  Sinclair will be donating 2p to Greenfingers per bag of topsoil sold, and £1 for every case of six plant food bottles sold.

•    Solus will donate 50p to Greenfingers for every Yeoman Compact Flower Snips deadheading tool sold, and supply a free cardboard display unit, to retailers ordering at least four packs of ten of the useful tool.

•    For National Garden Gift Voucher (NGGV) stockists the HTA has launched a ready-made, spot-the-ball-style competition called ‘Find The Winning Plot’.  Offering a £5,000 NGGV prize pot split between 200 stockists, it is hoped the competitions will help to raise at least £20,000 for Greenfingers.  

•    In addition all 1,600 HTA members can receive a specially produced, free-of-charge Garden Re-Leaf Day Fund-Raising Pack on request.

•    The GCA is also coordinating another ready-made, nationally-available Garden Re-Leaf Day activity, the Celebrity Gardening Quiz.  Available in kit form, the quiz provides an easy-to-run, fun event around which other fundraising initiatives, such as coffee mornings and gardening demonstrations, can be arranged.  The kit includes a CD of questions set and recorded by TV and radio gardeners David Domoney, Christine Walkden, Joe Swift, Toby Buckland, Pippa Greenwood, Matthew Biggs, Peter Seabrook and Bob Flowerdew – plus a message from Alan Titchmarsh - as well as marketing and PR materials.

•    Westland Horticulture is running a ‘Westland Challenge’ offering £6,000-worth of Gro-Sure All Purpose compost to the retailer that is judged to run the most effective Garden Re-Leaf Day campaign.  

•    Scotsdales Garden Centre is throwing down the gauntlet to other garden centres nationwide by offering the Scotsdales Cup to the retailer that raises the most monies through Garden Re-Leaf Day

In 2012 more than £52,000 was raised for Greenfingers by Garden Re-Leaf Day participants, helping two, specially designed, family gardens to be built at Robin House Children’s Hospice in West Dunbartonshire, and Donna Louise Children’s Hospice in Stoke-on-Trent.

Contact email info@gardenreleaf.co.uk


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