The Flower Your Moment inspiration table was launched at Glee, where about 30 exhibitors were spread over the "Green Heart" atrium outside halls 19-20 of the show for the second year. Plants on the outdoor table are changed every two weeks and the marketing initiative includes a targeted online Facebook campaign for affiliated garden centres as well as inspirational films on a screen positioned above the table.
The campaign, aimed at 30-year-old-plus women, will reach around 5,000 people locally. Suppliers include Schoenveld and Javado. Dutch growers' association Addenda is also involved. The campaign's John Hak can be contacted via the website at www.theinspirationtable.com.