Celeriac "rice" is the latest veg alternative to carbs

Waitrose says it is the first supermarket to introduce an alternative to rice made from celeriac.

Image: Waitrose
Image: Waitrose

Priced at £1.75 for a 300g bag, Waitrose Celeriac Rice is raw celeriac chopped into tiny rice-sized pieces for use in home cooking, potentially as a base for a risotto or microwaved to serve with a curry.

Waitrose vegetable buyer Tom Moore said: "We know our customers love an alternative to traditional carbs, particularly when they're made entirely of fresh vegetables or are a tad unusual. Celeriac rice adds a deliciously subtle nutty flavour to a dish and keeps its shape beautifully during cooking. We hope fans of the vegetable will love this new way of enjoying celeriac, which would be tricky and time-consuming to do at home."

Waitrose introduced the product in its LoveLife Mushotto, a prepared "riceless risotto", at the start of the year. It is the latest in a number of vegetable-based alternatives to carbohydrate staples now available in supermarkets, which include courgette spaghetti, cauliflower rice and kale crisps.

Meanwhile the growing popularity of home "spiralisers" has been blamed for a decline in sales of conventional pasta. Already one-fifth of UK adults say they regularly substitute carbohydrates with vegetables, according to market researcher Mintel.


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