Litter fines came into force on 8 June, closely followed by fines for allowing a dog to foul and not clearing it up. Both offences carry on-the-spot fines of £80 and £100 respectively.
Councillor Terry Paton, cabinet member for resident services, said: "We spend £2 million a year cleaning up litter, dog fouling and other mess in our borough. But money is tight and we could better spend some of this money to support other essential services.
"The concept of this campaign is a simple one – if we all pull together we will save public money and we will have a cleaner borough. I know the majority of people are not malicious when they litter or allow their dogs to foul – but they are sometimes being thoughtless.
"So this campaign is simply asking everyone to think before they do something nasty, take pride in our fantastic borough and if everyone can do that then we will all win. Our slogan is a simple one: 'You would not do this at home', so please do not do it on the streets and in the parks of our Royal Borough."