Scott Lewis has 30 years’ experience running multi-million pound horticultural businesses supplying some of the UK’s biggest supermarket chains.
Lewis is a previous joint owner of a flower packing business which he grew from a £1.2m turnover to £21m in just six years.
Flowers & Plants Direct will open the doors of its first store in Peterborough this October and has set a target of selling eight million stems in its first year.
The store in Hampton Business Park will feature a 8,000 sq foot unit and a 2,000sq foot state of the art cold storage facility and will open Sunday October 1.
The business will create five new jobs immediately, with a further three jobs later this year. It will stock hundreds of different varieties of flowers and procure David Austin Roses, winners of 23 Chelsea Flower Show gold medals.
Around 15% of its stock will be sourced from the UK, with other flowers and foliage coming from as far afield at the USA, Colombia, Ecuador, Kenya and Israel.
Lewis plans to open a second outlet next year, said: "We are really excited about the new venture and confident it will be just the first in national roll-out.
"I’ve worked within this field for decades and believe the team I have assembled for the new venture are the best in the business. We know quality, variety, price and service are the key drivers of success.
"We believe there is a gap in the market for a business built on those cornerstones and we can’t wait to get the first store up and running this year, with a second to follow next year."
Meanwhile, Inside Online has issued a report on the most visible florists online listing the top 24 as:
serenataflowers.com, direct2florist.co.uk, wildatheart.com, moonpig.com, teleflora.com, clareflorist.co.uk interflora.co.uk, greatbritishflorist.co.uk, flowersforfunerals.co.uk, waitroseflorist.com, iflorist.co.uk, flowersbypost.com, flyingflowers.co.uk, fromyouflowers.com, flowercard.co.uk, nextflowers.co.uk, flowerstation.co.uk, homelandflorists.co.uk, bloomandwild.com, 1800flowers.com, scillyflowers.co.uk eflorist.co.uk, mcqueens.co.uk, petalon.co.uk, appleyardflowers.com, moysesflowers.co.uk, floom.com, arenaflowers.com, wigglywigglers.co.uk, bloomon.co.uk bunches.co.uk, homebargainsflowers.co.uk, fergusonflowers.co.uk, prestigeflowers.co.uk, teleflorist.co.uk and eden4flowers.co.uk.