Case study: Nursery Patrick Morgue, based in Drôme, France

Osmocote fertilisers continue to provide Patrick Morgue with peace of mind in the ever-changing and fast-paced horticulture market.

The Morgue family in one of their glasshouses
The Morgue family in one of their glasshouses

Now offering a more diverse range of plants, leading French nursery Patrick Morgue depends on Osmocote fertiliser to help produce its eye-catching, high-quality plants for its customers.

Patrick Morgue created the nursery, based in Drôme, France, some 40 years ago. Morgue comes from a family of growers as his grandparents worked in nurseries and his father also produced chrysanthemums and gladioli. He created his business on 1ha of land and built his first greenhouse, covering 500sq m, to produce bedding and a range of other flowering plants.

Since then, the nursery has adapted to the ever-changing horticulture market. In 2000, the firm joined the producers’ group Vivaplante Sud-Est so that it could market its production to garden centres and self-service agricultural supply stores. Now, the business boasts 18,000sq m of greenhouses and specialises in flowering spring plants, cyclamens and chrysanthemums.

Morgue, who now runs the business with his daughter Chloé, observes: "We are now producing fewer bedding plants in containers. Our clients’ demands are evolving and consumers are more impulsive in their purchases. We now offer a more diverse range of plants, with plants being sold when they are in flower and in coloured containers. The plants have to be more attractive."

Having used Osmocote for around 25 years, Morgue reveals that he uses the product to guarantee uniformity in his production. He says: "It is reassuring and brings us peace of mind in our work. We apply the recommended dosages of Osmocote fertiliser and the appropriate longevity to guarantee fertilisation at our clients’ points of sale but also once the end-consumer has taken the plant home."

Morgue adds that, in future, his daughter Chloé will become the director of the business. He says:
"It is essential for us to offer outstanding quality and to adapt to our clients’ evolving demands. We must continue to innovate and diversify our range." 

https://icl-sf.com/uk/


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