Careers initiative invites marketers to tender for design job

Horticulture careers will be branded and packaged for teachers by a design agency after the next step of the Green Skills Careers Marketing Initiative (GSCMI) was launched to 70 industry delegates at the RHS conference centre last week.

Three of the 13 GSCMI steering committee members were worried about using the word "horticulture" in marketing the sector.

Organiser Leigh Morris said: "They were against this as it was felt this term does not appropriately represent their particular sectors. Others in the steering group believed 'horticulture' is precisely what we are aiming to promote, but that we may need better words in our marketing. Consensus is that we should be asking marketers to come up with the branding."

E3 marketing director Sarah Dalzell said stage three will now go out to agencies for designing an image for GSCMI's web portal. This will include branding and design of supporting packs for teachers.

Tenders will be invited from marketing agencies from the first week in January. The portal is planned to be operational by September.

The steering group will meet again in late March or early April.

STEERING COMMITTEE
- NFU
- Hillier Gardens
- Lantra
- Corporation of London
- HTA
- Institute of Horticulture
- Royal Parks
- Royal Botanic Garden, Edinburgh
- National Trust
- Royal Botanic Gardens, Kew
- RHS
- English Heritage
- CABE Space


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