Card range steps up centre trade

One of the country's best established card brands is reporting good trade with garden centre clients.

Great British Card Company said large numbers of garden centres were using its services. It has now launched the Candy Burst range, which it has extended the look through its occasions, ages and relations offering.

Customers of the firm, which owns Paper House and Medici Cards, include Garden Centre Group, Notcutts, Choice buying group, Blue Diamond and Haskins as well as many independents.

"We currently category manage the greetings card offer to many garden centres," said business development manager Mark Long. "We have grown to become one of the largest UK privately owned, direct-to-retail greetings card publishers."

Long said card licences included the RHS, English Heritage and National Geographic. The firm also ran the Waterwells brokerage service. "This allows garden centres to have a comprehensive card and gift wrap offer from many of the leading UK publishers, managed from our office and warehouse."

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