Campingaz solidifies UK barbecue market position

Campingaz has come either first or second for volume of gas barbecue sales in five European countries this year thanks to its new range of barbecues which launched in 2013.

Campingaz is the number one gas barbecue brand by volume in France and number two in Belgium, The Netherlands, Luxemburg and Switzerland.

In its first 12 months of UK sales, the new gas barbecues' figures "have surpassed expectations by over 50 per cent" the company says.

Since the UK range launch in 2014, Campingaz has solidified its UK barbecue market position with "listings in the largest garden centre chains" and "high quality independents nationwide".

UK and Ireland commercial director Andrew Noble said: "Campingaz is undoubtedly the fastest growing barbecue brand across Europe and the UK right now. The latest sales figures indicate that consumers have been inspired by the new range.

"This trend is a positive affirmation that the multi-million pound investment into developing this collection has offered both a good ROI, alongside strong sales and margin opportunities for our retail partners."  

As part of the Jarden Corporation, Campingaz is a sister brand of Sunbeam, Breville, Coleman and Yankee Candle. 

The company will be at Solex (7-9 July NEC).

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