Speaking at the BTME show, owner Richard Campey said the move was part of the firm's long-term strategy.
"People think we are dreaming, and perhaps we are, but I know we can do it provided we can stick to our plan," said Campey.
"The machinery and techniques are all UK-based. The knowledge of the best renovation methods and techniques is in the UK and we need to export that knowledge to mainland Europe. There are companies selling maintenance equipment there but it is not always used to the best of its capabilities."
The European tour will take in nine venues in nine countries. Because of the substantial cost of the strategy, the company will not be showing at this year's Saltex show in September. Campey said he felt the money was better spent looking into less-developed turf care markets.
The move forms part of a long-term strategy by the Macclesfield dealership that has seen it take on David Harrison as export sales manager and sign a deal with Imants to become its global dealer.
Campey added: "We are looking everywhere east and a little bit south. We are working on the basis that it will take three to five-years to establish [in the Middle and Far East markets], so there is a lot of work to do."