Campaign set to push key plants

The HTA has launched Plant of the Month as part of its Plant for Life campaign, which has won £300,000 in funding for the next three years from the EU.

The campaign has been nominated and agreed by growers and retailers. It highlights plants that are widely available and look especially good in garden centres each month. The initiative provides garden centres with a monthly focus to highlight a specific group of plants.

HTA representative Gill Ormrod said: "With further promotion it will inspire gardeners to visit their local garden centre, confident in the knowledge that the timing is right to find the plant that they want."

Geoff Caesar from Bransford Webbs and member of the HTA's retail suppliers committee said: "With growers and retailers both taking part, this simple campaign provides an effective way of highlighting the plants that are really looking their best throughout the year. As a grower we will be encouraging our suppliers to take part in the campaign as it is a win-win for all."

See www.plantforlife.info for information about the selected plants along with growing tips and suggested varieties.

THE PLANT OF THE MONTH CALENDAR FOR 2009:

- January - hellebores
- February - evergreen Clematis
- March - Hebe
- April - Ceanothus
- May - Lavandula
- June - Penstemon
- July - Rosa
- August - Hydrangea
- September - Sedum
- October - conifers
- November - fruit and berries
- December - trees and hedging


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