Campaign encouraging children to eat more fruit secures further EU funding

The "European Fruitness, enjoy it!" campaign, which stars a cartoon superhero named Mr Fruitness, has reported good results after the first year of its second phase.

The campaign was given another three years of funding by the European Commission after it enjoyed some success in trying to curb childhood obesity in Austria, Germany, the UK, Poland and Sweden by encouraging children to eat more fruit.

The project's second phase has seen the restyling of its website, www.fruitness.eu. The site has since had 9,755 visitors - more than the number recorded in the first year of the campaign. Eighty per cent of the visitors during this time were first-time visitors.

The campaign originated in Italy and is being jointly funded by the EU and the Italian marketing and research organisation CSO.

However, it was criticised by the UK's Fresh Produce Consortium, which said it believed that such campaigns led by Europe were difficult to get off the ground in the UK because of the amount of red tape that surrounds them.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is a post-Brexit seasonal worker scheme now impossible?

Is a post-Brexit seasonal worker scheme now impossible?

The UK fresh-produce sector has reacted with dismay at the latest developments in the ongoing debate, largely conducted out of public view, on whether UK horticulture will still have access to seasonal migrant workers when the UK leaves the EU in 18 months' time.

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, a new report argues.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon