The campaign was given another three years of funding by the European Commission after it enjoyed some success in trying to curb childhood obesity in Austria, Germany, the UK, Poland and Sweden by encouraging children to eat more fruit.
The project's second phase has seen the restyling of its website, www.fruitness.eu. The site has since had 9,755 visitors - more than the number recorded in the first year of the campaign. Eighty per cent of the visitors during this time were first-time visitors.
The campaign originated in Italy and is being jointly funded by the EU and the Italian marketing and research organisation CSO.
However, it was criticised by the UK's Fresh Produce Consortium, which said it believed that such campaigns led by Europe were difficult to get off the ground in the UK because of the amount of red tape that surrounds them.