Business group unveils intiatives

Four schemes launched to boost plant awareness, reduce costs and professionalise training

The HTA has announced the introduction of four new initiatives. HTA business development director Tim Briercliffe said: “There are more issues that bring us together as an industry than there are issues that divide us and I’m extremely positive about the new initiatives taking shape this year.” It will run National Conifer Week in garden centres in October to raise the profile of conifers on behalf of the Association of British Conifer Growers. It has secured funding from the HDC. The group has also devised a business strategy for the British Rose Growers’ Association. It includes initiatives to reduce growers’ costs through workshops and a business improvement scheme project, a wholesale review of promotional strategy and funding. The HTA has also introduced a new training award for landscapers and has redesigned the Association of Professional Landscapers’ website, at www.landscaper.org.uk. The first meeting between the HTA and the British Bedding & Pot Plant Association (BBPA) in June will discuss how to support the BBPA’s marketing committee.

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