Burford Garden Centre expands web offer with purchase of niche digital brand

Burford Garden Centre has completed its acquisition of the niche online retailer Hen & Hammock.

Burford will retain the www.henandhammock.co.uk brand and identity, trading it separately to the Burford brand.

Commenting on the purchase, Burford managing director Paul Gingell said: "We will be selecting unique products specifically under the Hen and Hammock banner. The focus will be on sustainably sourced, environmentally friendly products, with a very honest, artisan feel.

He added: "Whilst still stylish, the offering will look and feel different to the more ‘modern rustic’ and luxury feel to the Burford offering. In a sense it will be about simple pleasures and a return to basics, the ‘Good Life’, practical, sensible products with provenance. There will be lots of lovely hammocks and deckchairs, handcrafted besom brooms and recycled watering cans, coffee sacks and bee ceps to name a few."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile - The Palace Gardener

Garden centre profile - The Palace Gardener

After being empty for more than two years the site of the former Fulham Palace Garden Centre has been revived by Bypass Nurseries, Matthew Appleby reports.

Career profile - Garden centre manager

Career profile - Garden centre manager

A garden centre manager leads a team of staff members to help them make sure every part of the centre, from the planteria to the cafe, offers its customers a great retail experience.

Career profile - Planteria manager

Career profile - Planteria manager

The planteria manager must ensure that a garden centre's plants are "flying off the shelves".

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices